Dray Flow is Officially Live

I've been waiting a long time to write this one. Dray Flow is officially live!

The tagline says it cleaner than I usually can: TMS for the Open Road. Any Freight. One Platform. Dray Flow grew out of container drayage, where one missed gate appointment can cascade into a ruined day. But it scales out from there. Whether you're running three trucks or thirty, it's built to keep up.

Why I Built This

When I started sketching out Dray Flow, one thing kept nagging at me: how much complexity most TMS systems make you swallow before you can get anything done. Endless tabs. Forms wired to other forms wired to a screen you've never opened.

So I built Dray Flow around a different idea: the load is the source of truth. Every load tells its own story: where it came from, where it is right now, who's touching it, what's happened to it, what's next. Everything else orbits around that. If you understand one load, you understand the whole system. No archaeology required.

What's Inside

Here are the four that do the heavy lifting:

• The AI Assistant. Talk to it in plain English. On the Free plan it's read-only. On Pro it can do things, including pulling data straight out of a BOL or rate confirmation you drop in.
• Leg Building & Dispatch. Port pickup, warehouse stop, final delivery. Multi-stop, multi-leg moves structured the way drayage runs. No fighting the workflow.
• Driver Mobile App. Works offline, syncs the second a signal comes back. Status updates and document capture happen with a tap, not paperwork.
• Operations Dashboard. Planning, Queue, Live, Completed, and Alerts in one view. Updates sync the moment something changes.

About Your Data

Your data stays yours. Drivers see what they need for the load. Dispatch sees the whole board. Nobody outside your company sees any of it.

About the Pricing

I'll be honest, the pricing might be the part I'm most proud of. The industry has been getting this wrong for a long time, and this is my answer to it.

• The Free plan is actually free. $0, up to 10 active loads, one back-office user. No credit card. Kick the tires as long as you want.
• Pro is $149 per seat per month at launch. And we're locking that price for life on anyone who signs up now. As we ship more features, your bill doesn't go up.
• Drivers never count as seats. Ever. Charging per driver always felt like a tax on growing your fleet, so we don't.
• No contracts. Cancel anytime. If we're not earning the seat, you shouldn't be stuck with it.

Who It's For

Drayage operators. Intermodal carriers. Trucking fleets of every size. If you've outgrown the spreadsheet-and-group-text routine but onboarding into legacy enterprise software sounds like a slow-motion nightmare, yeah, this one's for you.

What Comes Next

The core is solid. The roadmap is already moving, shaped by feedback from operators using it, and I'm going to keep shipping. If you've got opinions, send them my way. I want to hear them.

Come Take a Look

Head to drayflow.com and start free. No credit card. No contract. Or reach out and I'll walk you through it myself.

Ken Farley
Founder, Dray Flow